The short answer

The label sorts data into three groups: data used to track you across other apps and sites, data linked to your identity, and data not linked to you. For a money app, check whether financial info appears under tracking or linked-to-you before you enter real balances. "Data not collected" for a category means the developer reports collecting none of it at all.

The three categories and what each one means

Apple's privacy labels group data into "data used to track you," "data linked to you," and "data not linked to you." Tracking means the data can be connected to you across other companies' apps or sites, often for advertising. Linked-to-you data is tied to your identity but stays within that company. Not-linked data is collected without being connected to who you are.

Why financial info under "tracking" deserves a closer look

If a money app lists financial information under the tracking category, that means balances, transactions, or similar data could be shared in a way that follows you across other companies' products. That's a meaningfully different situation than an app that only reports financial data as linked to you within its own systems, or not collected at all.

What "data not collected" actually promises

When a category shows no data types listed, the developer is stating they don't collect that kind of data. It's a developer's self-reported disclosure, not an independent audit, but making a false declaration is against the platform's rules, which gives the label some real weight.

Reading the label before you enter your first real number

The label is on the app's store page, before you even download it.

  1. Open the app's App Store page and scroll to the App Privacy section.
  2. Check whether "Financial Info" appears under any category, and which one.
  3. Look at "Data Used to Track You" first, since that's the broadest sharing category.
  4. Compare the label against what the app actually needs to do its job: a debt tracker asking for location data, for instance, is worth questioning.
  5. Recheck the label occasionally, since developers can update an app's data practices between versions.

Worked example · illustrative numbers

Example: two labels for two hypothetical apps

Say App A's label shows "Financial Info" under "Data Not Collected" and nothing under tracking. App B's label shows "Financial Info" under "Data Linked to You" and also lists it under "Data Used to Track You."

If both apps cost $0 and do the same basic job, tracking your balances, App A's label suggests your numbers stay off any tracking pipeline entirely, while App B's label suggests the same numbers could be used to build a profile of you that follows you to other companies' apps. Neither label proves what happens in practice, but they're pointing at very different declared practices.

Put this into practice with Debtless

Debtless has no account, sign-in, or bank linking, and no third-party tracking. Check its own App Store privacy label directly to see the current declared categories rather than taking this article's word for it.

Download Debtless on the App Store

Common questions

Are privacy labels independently verified?

No, they're self-reported by the developer, though Apple's developer agreement requires accuracy and can take action against apps found to misrepresent their practices.

What if an app has no privacy label at all?

Every app in the App Store is required to include one. If you can't find it on the app's page, that's worth treating as a red flag rather than an oversight.

Does "linked to you" mean the company can sell my data?

Not automatically. The label shows what data is collected and how it's associated with you, but the company's actual privacy policy is where you'd find out about selling or sharing practices in more detail.

Should I avoid any app that collects any data at all?

Not necessarily. Some data collection, like crash logs, is common and low-risk. The more important question is whether financial information specifically appears under tracking or linked-to-you categories.

Sources & further reading

General education for U.S. readers, not individualized financial, legal or tax advice. Examples are hypothetical; lender terms and actual interest calculations can differ. Check your current statements and agreements.

Published by Debtless with AI-assisted drafting. How this journal is made · Suggest a correction